ABSTRACT
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.
TABLE OF CONTENTS
part |33 pages
Violence in Media Defined
part |31 pages
Humor and Violence in Advertising
part |38 pages
Sex and Violence in Advertising
part |36 pages
Effects of Violence in Advertising
part |46 pages
Special Concerns for Children
part |40 pages
Public Service Campaigns
part |55 pages
Regulatory Issues