ABSTRACT
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.
TABLE OF CONTENTS
part I|22 pages
Conceptual Models and Theories
chapter 6|4 pages
The Role of Impulsivity in Impulse Purchase Decision Making
part II|18 pages
Cultural Differences in Consumer Behavior
part III|54 pages
Diverse Consumer Behavior Among Asian Cultures
chapter 13|6 pages
Impact of Spouses' Past Influence Patterns on Economic Decision Making
part IV|36 pages
Current Practices