ABSTRACT

The Publishing Industry in China is a timely volume that covers all aspects of China's book, magazine, and online publishing industry. Various chapters discuss the different market segments of trade, scientific, technical, professional, education, and children's books.

chapter 1|16 pages

Introduction

chapter 2|7 pages

Magazine Publishing in China

chapter 4|16 pages

Book Publishing in China

chapter 9|11 pages

Economics of the Chinese Book Market