ABSTRACT
This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher.
Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter stands by itself, but the book is also an integrated whole. It is easy to understand at first reading, by beginning radio-television majors or nonmajor elective students alike. To give readers a complete picture of the field, subjects such as ethics, careers, and rivals to U.S. commercial radio and television are included.
TABLE OF CONTENTS
part I|160 pages
Historical Perspective
part II|130 pages
Creative and Informational Perspectives
part III|84 pages
Physical Perspective
part IV|84 pages
Legal and Ethical Perspective
part V|112 pages
Economic Perspective
part VI|72 pages
Comparative Perspective
part VII|36 pages
Sociopsychological Perspective