ABSTRACT
This book is based on a symposium held in honor of Martin Fishbein’s 70th birthday in March 2006 at the Annenberg School for Communication, University of Pennsylvania. The book’s chapters are organized around two broad themes that reflect Marty’s major research interests: Attitudes and Behavior and Health Promotion. Marty first started to work on a theory of attitudes while pursuing his dissertation research at UCLA.
Preface, Contributors, Part 1, 1. Predicting and Changing Behavior: A Reasoned Action Approach, 2. Distinctions Pertaining to Fishbein and Ajzen’s Theory of Reasoned Action, 3. The Role of Discrete Emotions in the Theory of Reasoned Action and Its Successors: Quitting Smoking in Young Adults, 4. An Extension of the Theory of Reasoned Action and Its Successors to Multiple Behavior Interventions, 5. A Theory of Implicit Reasoned Action: The Role of Implicit and Explicit Attitudes in the Prediction of Behavior, 6. Commentary on Attitudes and Behavior, 7. Attitudes and Behavior: Critical Issues, Part 2, 8. Does Perceived Control Moderate Attitudinal and Normative Effects on Intention? A Review of Conceptual and Methodological Issues, 9. What Is the Behavior? Strategies for Selecting the Behavior to Be Addressed by Health Promotion Interventions, 10. Application of an Integrated Behavioral Model to Understand HIV Prevention Behavior of High-Risk Men in Rural Zimbabwe, 11. Understanding and Motivating Condom Use among At-Risk and HIV-Seropositive Persons: A Review and Demonstration of the Applicability of the Theories of Reasoned Action and Planned Behavior, 12. Through the Theoretical Microscope: Comments on Kasprzyk and Montaño, Wolitski and Zhang, and Middlestadt and Yzer, 13. Commentary on The Theories of Reasoned Action and Planned Behavior and Their Use in Health Promotion, 14. Exploring HIV Serosorting as a Preventive Behavior among Men Who Have Sex with Men, Using a Comprehensive Approach to Behavioral Science Theory, 15. Extension of Theory of Reasoned Action: Principles for Health Promotion Programs with Marginalized Populations in Latin America, 16. Applying the Theory of Reasoned Action to HIV Risk-Reduction Behavioral Interventions, 17. The Theory of Reasoned Action and Advances in HIV/AIDS Prevention, 18. Applied Aspects of Health Promotion Interventions Based on Theory of Reasoned Action and Theory of Planned Behavior, 19. A Reasoned Action Approach: Some Issues, Questions, and Clarifications, Index
