ABSTRACT

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. The Campaign Manager gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. Significant features of the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget.

chapter 3|35 pages

The Campaign Brochure

chapter 4|31 pages

Digital and Social Media

chapter 5|34 pages

Fundraising

chapter 6|19 pages

Lawn Signs

chapter 7|40 pages

Targeting Voters

chapter 8|44 pages

Media

chapter 9|39 pages

The Candidate

chapter 10|25 pages

The Issue-Based Campaign

chapter 11|28 pages

Getting Out the Vote (GOTV)

chapter 12|7 pages

The Campaign Plan

chapter 13|4 pages

After the Ball