ABSTRACT

In a collection of essays based on direct interview research, Say it Loud! amplifies the voice of ordinary African-Americans as they respond to media presentations of Black society. Each chapter investigates ways in which African-American identity is constructed, maintained, and represented in mass media and how these portrayals are interpreted within the African-American community. Together the essays cover a vast array of media messages in television, film, music, print and cyberspace. From the Boondocks comic strip, The Cosby Show, and The Color Purple to the music of rap artist DMX and original testimony from a Menace II Society copycat killer, the material included in this volume is examined as context for the African-American struggle to achieve definition, meaning, and power. Say it Loud! offers rare insight into how this struggle is both helped and hindered by the representation of race in our media culture.

chapter 1|26 pages

Introduction

chapter 2|17 pages

“Keepin' It Real” and/or “Sellin' Out to the Man”

African-American Responses to Aaron McGruder's The Boondocks

chapter 3|32 pages

Black Audiences, Past and Present

Commonsense Media Critics and Activists

chapter 4|17 pages

Media Messages, Self-Identity, and Race Relations

Reader Evaluations of Newsmagazine Coverage of the Million Man March

chapter 5|20 pages

House Negro versus Field Negro

The Inscribed lmage of Race in Television News Representations of African-American Identity

chapter 7|39 pages

“It's Just Like Teaching People ‘Do the Right Things'”

Using TV to Become a Good and Powerful Man

chapter 8|18 pages

The Cosby Show

The View from the Black Middle Class

chapter 9|23 pages

The Color Purple

Black Women as Cultural Readers

chapter 10|19 pages

“America's Worst Nightmare”

Reading the Ghetto in a Culturally Diverse Context

chapter 11|36 pages

The Menace II Society Copycat Murder Case and Thug Life

A Reception Study with a Convicted Criminal