ABSTRACT

Originally published in 1970. Drawing on his knowledge of business methods in Europe, America and Asia, Ronald Ogden examines the necessity for control in a business and the ways in which it should be exercised in order to obtain the most effective and profitable results. He shows that control can be exercised through carefully planned objectives which must, in their turn, be broken down into clearly defined targets. Realistic planning is discussed, and the author considers the effective implementation of plans by means of various techniques such as budgeting, costing, staff control, operational research, and network planning. The study will be of interest not only to managers but also to students of management concerned with modern business techniques and with the functions and responsibilities of management and control.

chapter Chapter 1|17 pages

The Need for Control in Modern Business

chapter Chapter 2|16 pages

The Functions Of Management

chapter Chapter 3|16 pages

Human Relations in Management

chapter Chapter 4|16 pages

The Control of People

chapter Chapter 5|16 pages

Motivation and Communication

chapter Chapter 6|19 pages

Commonsense of Management

chapter Chapter 7|17 pages

Customer Relations and Advertising

chapter Chapter 8|19 pages

Innovation and Expansion

chapter Chapter 9|12 pages

The Marketing Concept

chapter Chapter 10|16 pages

Science as an Aid to Management

chapter Chapter 11|16 pages

Management Accounting

chapter Chapter 12|17 pages

Planning