ABSTRACT

The Handbook of Communication Science and Biology charts the state of the art in the field, describing relevant areas of communication studies where a biological approach has been successfully applied. The book synthesizes theoretical and empirical development in this area thus far and proposes a roadmap for future research.

As the biological approach to understanding communication has grown, one challenge has been the separate evolution of research focused on media use and effects and research focused  on interpersonal and organizational communication, often with little intellectual conversation between the two areas. The Handbook of Communication Science and Biology is the only book to bridge the gap between media studies and human communication, spurring new work in both areas of focus.

With contributions from the field’s foremost scholars around the globe, this unique book serves as a seminal resource for the training of the current and next generation of communication scientists, and will be of particular interest to media and psychology scholars as well.

part I|18 pages

Communication Science and Biology

part II|88 pages

Evolutionary Perspectives

chapter 6|15 pages

Behavior Genetics and Twin Studies

Principles, Analytical Techniques, and Data Resources for Innovative Communication Research

chapter 7|14 pages

Evolutionary Reasoning in Communication Scholarship

Generating and Testing Sound Hypotheses

part III|186 pages

Communication and Media Neuroscience

chapter 9|12 pages

The Neuroscience of Persuasion and Information Propagation

The Key Role of the Mentalizing System

chapter 14|15 pages

Video Gaming

A Challenge for the Brain’s Reward System?

chapter 17|13 pages

Is There a Cultural Brain?

Analyzing Individual Differences in Processing Media Messages

chapter 18|12 pages

Neuromarketing

How to Choose the Right Measures

part IV|102 pages

Interpersonal Communication

chapter 23|13 pages

Social Support and Physiology

Current Trends and Future Directions

part V|75 pages

Integrated Perspectives

chapter 29|12 pages

How the LC4MP Became the DHCCST

An Epistemological Fairy Tale

chapter 30|7 pages

The Life of a Model

Commentary on “How the LC4MP Became the DHCCST”

chapter 31|13 pages

Bodies and Minds in Sync

Forms and Functions of Interpersonal Synchrony in Human Interaction