ABSTRACT
The entry describes the changing role of the distributor in the retail supply chain. The case describes the planning for a new facility and its systems for distribution. The chief imperative was for flexibility to meet fast‐changing level of demand, customized customer requirements, and product changes.This case describes the changing role of the distributor in the retail supply chain and one company's response. This response involved new facilities and systems for distribution. The key need of the business was for flexibility to meet fast‐changing levels of demand, customized customer requirements, and product changes.
