ABSTRACT
This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.
TABLE OF CONTENTS
part I|95 pages
Introduction and Scope of Commercial Development
part II|107 pages
Managing the Function
part III|23 pages
Interrelationships
part IV|22 pages
Other Aspects of Commercial Development
part V|39 pages
Selected Case Histories of Commercial Development Projects