ABSTRACT
By.agreeing.to.write.this.short.history.of.Oxonica,.I.hope.to.share.the.real.story.of. a.technology.start-up,.the.trials.and.tribulations.and.the.successes,.with.other.entre-
Building.the.Company.from.a.University.Spin-Out.and.Developing.a.Market..... 143 Origins.Pre-1999.................................................................................................... 145 Spinning.Out.—.In.the.Wrong.Direction.—.1999-2000....................................... 145 A.Change.at.the.Helm.(2000-2001)....................................................................... 148 Raising.VC.Money.2001-2002.............................................................................. 151 Go.to.Market.2002-2005........................................................................................ 153
Business.Model........................................................................................... 153 Partnerships.and.Intellectual.Property........................................................ 154
Envirox.Fuel.Borne.Catalyst.for.Greater.Fuel.Efficiency...................................... 155 Optisol™.Photostable.UV.Absorber...................................................................... 157 Corporate.Development.2002-2004...................................................................... 159 Floating.On.Aim..................................................................................................... 160 Pipeline.Development............................................................................................. 161 Nanoplex.Technology............................................................................................. 161 Other.Pipeline.Technology..................................................................................... 163
Solacor™.UV.protection.for.plastics.and.coatings..................................... 163 Security.Markers......................................................................................... 163
The.Total.Pipeline.................................................................................................. 163 The.Nanotechnology.Debate.................................................................................. 164 The.Future.............................................................................................................. 165 A.Personal.Perspective........................................................................................... 165
preneurs.who.may.either.be.actively.engaged.in.a.similar.challenge.or.contemplating. taking.the.plunge.
