ABSTRACT
Introduction 929
Classification of the Sunscreen Market 931
Daily Wear and Long-Term Protective Products 931
Premium and Specialty Brands 932
Mass Market Brands 933
Direct Sales Brands 933
Tanning Products 934
Recreational Products 935
Future Trends 937
New Regulations 937
Advances in Technology 938
Conclusions 940
References 940
INTRODUCTION
The sunscreen market is expanding dramatically in response to the alarming
increase in the incidence of skin cancer worldwide (this volume, chapter by
Nelson). Fears of excessive tanning have done away with the old days of greasing
up with coconut fragranced oil for hours motionless under the sun. This, however,
has neither quelled the desire for a healthy glow nor has it stopped consumers
from pursuing an active lifestyle. A general survey of the sunscreen products
currently available reveals a market that mirrors the changing behaviors of
today’s consumer. Consumers have become more diligent than they once were
about sun protection and the industry has responded with creativity in ingredi-
ents, packaging, and applications.
