ABSTRACT

This volume explores the vast and endlessly growing subject of popular culture, mass culture, the public arts, and mass-mediated culture. They cover such varied forms of mass communication as television, the comics, advertising, humor, and fads, foods, and artifacts. Some of the essays have been published in such periodicals as Society magazine. Berger, widely recognized as a leading scholar in the field, continues to shape the thinking of today's scholars.

part 1|36 pages

Theoretical Concerns

chapter |9 pages

Am I a Siamese Twin?

chapter |14 pages

Popular Culture for Pleasure and Profit

chapter |6 pages

Discovering Pop Culture

part 2|43 pages

Comics

chapter |13 pages

Politics in the Comics

chapter |21 pages

Unflattering Definitions:

Significant Stereotypes in European (French and Italian) Comics

chapter |5 pages

Dagwood in the American Psyche

part 3|36 pages

Television

chapter |15 pages

Television as an Instrument of Terror:

A Theoretical Prospectus

chapter |13 pages

The Last Word

(Television Columns from Focus magazine)

chapter |4 pages

The Six Million Dollar Man

part 4|32 pages

Advertising

chapter |9 pages

Analyzing the Advertisement

chapter |5 pages

Pale Horse, Pale Bather:

An Analysis of the White Horse Advertisement with the Lady in the Bath

chapter |9 pages

Women and Advertising:

Selling with Sex

part 5|21 pages

Humor

part 6|16 pages

Fads, Foods, and Artifacts

chapter |3 pages

Status in Foods, or Cuisines as Codes

chapter |2 pages

Yanqui Bread: The Great White Way

chapter |4 pages

Some Thoughts on Threads

chapter |4 pages

Varieties of Topless Experience

part 7|28 pages

Amongst the UK

chapter |3 pages

Hamburger Heaven

chapter |3 pages

London’s Underground As A Work of Art

chapter |3 pages

Upstairs, Downstairs

chapter |2 pages

The Pub Life is Changing

chapter |12 pages

English Encounters