ABSTRACT

In recent years, there has been a more widespread application of big data analytics to researches on marketing. Nevertheless, the use of big data which is a more reliable tool in comparison to traditional research methods is still at its infant stage in the academia. This review contributes to the understanding of the current status of construction waste management in Hong Kong, the way in which big data analytics had been applied to construction waste management behavioural research as well as related areas of big data research which are not yet addressed by existing literature.