ABSTRACT
As commercial buildings usually have a high number of potential fire hazards, high population density, and complex layout resulting in difficulty of direction identification, it is important for the public to timely perceive the fire crisis and take effective behaviors in coping shopping mall fire. Based on the situational theory, this research constructs the fire scene of shopping mall, and further surveyed the crisis perception and coping behavior of people in the shopping mall with questionnaire and analyzed their relationship with multiple regression analysis. The results demonstrate that crisis perception of fire scene in shopping malls can positively affects the behavior, including alerting policies, organizing emergency evacuation, notification to others, and escaping from emergency exits, and negatively affects escaping from elevators, but has no significant effects on the behavior e.g., waiting for rescue, and jumping off buildings. The results provide references for improving performance of fire drills through enhancing crisis perception and learning of positive coping behaviors.
