chapter  2
16 Pages

Reaching People

ByNoam Chomsky

Great! You’ve laid out so much that it’s hard to know where to begin. I think I will ask maybe a silly question. Most of the people in this room care about the future of the planet, of human beings. I think the first thing that we need to do if we are to preserve humanity is to convince the people who aren’t in the room to care, but how do you do this? Is it that they don’t know that these dangers are very real or is it that they don’t have the ability to care that much about things that are intangible?