ABSTRACT
Chapter 5, “Danone North America Celebrates Its “B Day”: Lessons from a Global Brand,” chronicles the journey of the largest company to date to earn B Corp Certification, as well as includes information about B Lab and becoming a Certified B Corp. Achieving B Corp Certification is a phenomenal accomplishment, and Danone North America not only did this, but it did so in just one year during a major acquisition. The company’s leadership attributes this feat to every single employee believing in and working for the company’s purpose.
