chapter  11
9 Pages

Marketing interpreting that matters

WithJonathan Downie

It’s all well and good if people are thinking nice things about interpreting. Most interpreters would agree that we could do with some good publicity. The problem with PR is that, no matter how good it gets, it won’t put extra cash in our pockets or win us more clients. At least, it can’t do it directly. If we want new clients or new markets, we need to go a step further, we need marketing.