ABSTRACT
Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends.
This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.
TABLE OF CONTENTS
part 1|19 pages
Tourism marketing overview
part 2|55 pages
Services and products of tourism
chapter 4|21 pages
Socio-economic impacts of accommodation on tourism development
part 3|56 pages
The role of marketing in strategic delivery
part 4|14 pages
Technology in tourism marketing
part 5|17 pages
Globalization and tourism marketing
part 6|32 pages
Tourism marketing
part 7|16 pages
Tourism marketing and human resource management
part 8|50 pages
Tourism marketing and capital investment
part 9|25 pages
Tourism marketing and green products
part 10|17 pages
Tourism marketing and country image
chapter 17|15 pages
The curious case of Bangladesh and Nepal
part 11|14 pages
Future trends, implications and challenges