ABSTRACT

This radical book explores a new understanding of psychology based on human engagement with external contexts, rather than what goes on inside our heads. It is part of a trilogy that offers a new way of doing psychology, focusing on people’s social and societal environments as determining their behaviour, rather than internal and individualistic attributions.

By showing that we engage directly with our complex social, political, economic, patriarchal, colonized, and cultural contexts and that what we do and think arises from this direct engagement with these external contexts, Bernard Guerin expertly demonstrates that Western ideas have systematically excluded the ‘social’ but that this is really where the major determinants of our behaviour arise. This book works through many human activities that psychology still treats as individualized and internal and shows their social and societal origins. These includes beliefs, the sense of self, the arts, religious behaviours, and the new and growing area of conservation psychology. The social structures found by sociology, anthropology and sociolinguistics are shown to shape most ‘individual’ human actions, and it is shown how the main points of Marxism and Indigenous knowledges can be better merged into this new and broader social science.

Replacing the ‘internal’ attributions of causes with external contextual analyses based in the social sciences, this book is fascinating reading for academics and students in psychology and the social sciences, and provides exciting new ways to conceptualize and observe human actions in new ways and to resist the current individualistic thinking of ‘psychology’.

chapter 1|34 pages

The opposite of rational is social, not irrational or crazy

How the ‘social’ got squeezed out of Western history

chapter 7|8 pages

Contextualizing the arts

chapter 9|23 pages

Weaning yourself off social psychology