ABSTRACT
The confrontation matrix is filled in on the basis of the compiled SWOT analysis. Where the SWOT analysis only reflects a general strategy, the confrontation matrix goes a step further. Considered options are selected on the basis of which the enterprise can later determine its strategy. By means of the score on the intersections in the confrontation matrix, it becomes clear to the enterprise what are the most important options, which can be weighed against each other in a decision table. The SWOT analysis and the confrontation matrix are models that are indicative for the strategy of the enterprise. The actual actions resulting from the different options and the selected option will have to be further formulated by the enterprise. The result from the confrontation matrix is a balanced overview of the possible options for the enterprise, on the basis of which further strategy formulation can take place.
