ABSTRACT
This chapter explains what is required to complete the internationalisation process successfully within a company. Companies that wish to do business internationally are wise to begin by listing all the advantages and disadvantages of internationalisation for their company before making the choice. Every business consists of five components essential for its existence, survival and growth. These five growth engines in a company are: market, technology, people, organisation and capital. The chapter discusses the several steps needed for the formulation of an international strategy. The strategies represent the broad outlines of how to achieve strategic goals and they can be divided into: international strategy, multinational strategy and worldwide strategy. International strategic management is understood as an all-embracing and continuous planning process for the formulation and implementation of strategy, so that the company is able to compete effectively on the international market.
