ABSTRACT

This chapter focuses on control of the implementation process. It discusses subjects like the control system, control variables and consistency within the process. Choice of control variables may vary, depending on the environment. In the current German retail environment, for example, one is often inclined to use profit contribution or sales per employee as control variable. A very significant advantage of the latter approach is that the control acquires a dynamic character and becomes independent of the starting level. Control includes ‘all activities aimed at making and keeping the strategic change process manageable and controllable’. It is recommended that control be implemented using only a few variables in order to prevent the development of conflicting sub-objectives. The control variables to be chosen should meet the requirements of consistency, both within the process and in time.