ABSTRACT
The framework offered here builds on these best practice studies and certification standards of the Product Development and Management Association, and portrays New product development (NPD) practice across the seven dimensions. Each dimension's definition is broad and encompasses a variety of elements. Identifying poor practices can serve as a starting point for improving NPD practice; best practices then serve as aspirations to which NPD practice should ascribe. Like many business processes, new product development has various facets and has been delineated across multiple dimensions into which numerous characteristics can be classified. Decomposing the New product development endeavor as the framework here suggests shows that there are seven different areas for which the NPD effort can be improved. Each area has an impact on NPD effort effectiveness. Within each area, there are a number of characteristics to avoid and pursue.
