ABSTRACT
The strategy is a social construct, involving all members of the organization. They have a strategic competence flowing of learning they have acquired and tacit and explicit knowledge they have acquired over time. The tentative strategy is therefore built step by step, through multiple oscillations between reflection and action in a permanent tension between deliberate and emergent. It allows the organization to adapt and to adjust continuously in a changing business context: by multiple oscillations between reflection and action in a permanent tension between deliberate and emergent. As creators of context, they set up a context for participation and innovation, and they ensure that the structure and different management systems make possible participation and creativity. It is through their leadership that leaders create an environment that enables members of the organization to participate actively and creatively, the strategic action of the company.
