ABSTRACT
The decision optimization can also be designed in four main ways: a plan, a perspective, a position, and a pattern. These different ways of conceiving the business decision are interesting, but the real challenge is to position them relative to each other, taking into account both the context of business, skills, organizations, and role shareholders. The business decision can first be conceived in the relationships between the company and its business context that environment is considered objective or as the result of the perception of shareholders. The situation of independent firms in some countries is a good example of organizations that are constrained because of the context of business. The social contribution of business, resulting from the measures they adopt, has the effect of increasing or decreasing their legitimacy. Legitimacy can be considered as an important and useful resource for achieving corporate objectives.
