ABSTRACT
This study aims to formulate Telkom University strategy to enter the QS world university ranking registration in 2017. The study concerns Scopus indexed number of citations as one of the QS World Ranking parameters. This study analyzes the strategies that have been taken to increase the number of citations. This study also explores information about the factors that may influence the increase of the number of citations which will serve as the basis in formulating alternative strategies to increase the number of citations. Data collection is conducted through unstructured and semi-structured interviews. Data processing is done employing Concept Mapping, using python based “Orange” data mining software. The finding reveals 4 strategy clusters where cluster 2, the most influential strategy cluster, includes the strategy to improve lecturer quality, and the quality of research content, expand academic networks, and publish in reputable publications. The study found that Concept Mapping technique is extremely useful to deal with this kind of strategic study.
