chapter  1
17 Pages

Why Feature Stories Matter

ByMatthew Ricketson, Caroline Graham

One of the great things about the internet is that it’s made everyone a writer; one of the terrible things about the internet is that it’s made everyone a writer. The inverted pyramid formula has proved an extraordinarily durable way of conveying important information quickly and concisely. The rapid dissemination of important information in hard news, though, strips out emotion and vaults over analysis. Many students and journalists find the form of the straight news story rigid and impersonal. Writing features offers the opportunity to be creative. Conventionally, news sits atop the newsroom hierarchy so it is worth remembering that when a panel of judges met to determine the one hundred best works of twentieth century American journalism, they chose a long feature to be number one. The chapter also presents an overview on the key concepts discussed in this book.