ABSTRACT

The COVID-19 pandemic has affected all aspects of our everyday lives – from the political to the economic to the social. Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the pandemic, and how these have impacted our daily lives in terms of the various meanings they express.

Examples include how national and international news organisations communicate important information about the virus and the crisis, the public’s reactions to such communications, the resultant (counter-)discourses as manifested in social media posts and memes, as well as the impact social distancing policies and mobility restrictions have had on people’s communication and interaction practices. The book offers a synoptic view of how the pandemic was communicated, represented and (re-)contextualised across different spheres, and ultimately hopes to help account for the significant changes we are continuing to witness in our everyday lives as the pandemic unfolds.

This volume will appeal primarily to scholars in the field of (multimodal) discourse analysis. It will also be of interest to researchers and graduate students in other fields whose work focuses on the use of multimodal artefacts for communication and meaning making.

The Open Access version of this book, available at https://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

part |14 pages

Introduction

chapter 1|12 pages

Discourses, modes, media and meaning in an era of pandemic

A multimodal discourse analysis approach
Size: 0.54 MB

part 1|52 pages

Use of semiotic modes/resources in COVID-19 discourses

chapter 2|25 pages

‘Stay at home'

Speech acts in Arab political cartoons on the COVID-19 pandemic
Size: 2.00 MB

chapter 3|25 pages

Communication as ‘graphic medicine'

A multimodal social semiotic approach
Size: 1.89 MB

part 2|48 pages

Use of media/media technologies in COVID-19 discourses

part 3|110 pages

Communicative functions/strategies of COVID-19 discourses

chapter 6|24 pages

Australian universities engaging international students during the COVID-19 pandemic

A study of multimodal public communications with students
Size: 1.28 MB

chapter 7|19 pages

“We are in this together”

Cultural branding and affective activations in a pandemic context
Size: 0.69 MB

chapter 8|18 pages

Defamiliarise to engage the public

A multimodal study of a science video about COVID-19 on Chinese social media
Size: 1.18 MB

chapter 9|23 pages

Beyond reporting

The communicative functions of social media news during the COVID-19 pandemic
Size: 1.33 MB

part 4|44 pages

Wider communicative meanings/purposes of COVID-19 discourses

chapter 11|18 pages

“Stay Alert, Control the Virus, Make Memes”

A multimodal discourse analysis of UK internet memes during the COVID-19 pandemic
Size: 1.05 MB

chapter 12|24 pages

Everyday acts of social-semiotic inquiry

Insights into emerging practices from the research collective PanMeMic
Size: 3.05 MB