ABSTRACT
This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings.
Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders
TABLE OF CONTENTS
part Section I|52 pages
Leadership and Trust
chapter Chapter Two|14 pages
Exploring Internal Communication, Employee Engagement and Trust within a Government Contractor: A Case Study
part Section II|38 pages
Organizational Change
chapter Chapter Five|14 pages
Navigating Change through Chaos: A Case Study of RWJBarnabas Health's Change Communication during COVID-19
part Section III|50 pages
Internal Issues and Crises
part Section IV|34 pages
Employee Activism
chapter 152Chapter Nine|18 pages
Internal Communication and Employee Activism: Netflix's Dave Chappelle Woes and Perspectives from the Field
chapter Chapter Ten|14 pages
What Makes Employees Become Activists? Investigating Employee Activism in the AI Community
part Section V|46 pages
Internal Communication and Emerging Technologies
chapter Chapter Twelve|14 pages
Nice-to-Know: Role Expectations on Enterprise Social Media in the Aviation Industry
part Section VI|48 pages
Internal CSR/CSA
chapter Chapter Fifteen|14 pages
Engaged Employees through Internal CSR Communication: A Case Study of Home Depot
part Section VII|14 pages
Diversity, Equity, and Inclusion
part Section VIII|32 pages
Remote Work, Flexible Work, and Work-Life Integration
chapter 294Chapter Eighteen|16 pages
Rethinking the Way of Working: In Search of Sustainable Engagement
chapter Chapter Nineteen|14 pages
Boundary Communication: Smartphone Usage in Employees' Work–Family Conflicts When Working from Home
part Section IX|36 pages
Internal Communication and Engagement in a Global Context