ABSTRACT
This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also to provide tools and cases that will help to structure successful destinations for medical travel.
From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors take the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies demonstrate how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination.
Medical Travel: Hospitality Bridging Healthcare (H2H) © also showcases best practices and innovative ways of designing and operating a profitable and entrepreneurial practice. Quality issues, aesthetics, and legal issues related to inbound and outbound medical tourism are also presented. The book explores the evolving nature of hospital design and the complex relationship between people and medicine as manifested in the relationship of hospital aesthetics to patient satisfaction.
Importantly, the book also includes a chapter addressing medical health travel during the pandemic which describes how the pandemic has revolutionized telehealth and the medical travel industry, which can leverage the advances made in digital health and telemedicine.
This volume will be an important resource for the four main players at the center of medical travel: medical travelers themselves, government agencies, intermediaries, and health and wellness providers. The selected best practices, research, cases, innovative strategies, SWOT analysis, and toolkits address the aims of all stakeholders.
TABLE OF CONTENTS
part I|27 pages
Getting Started
part II|59 pages
Designing Medical Travel Programs (Cases)
chapter Chapter 2|39 pages
A New Perspective Into Affordable, Quality Healthcare: The Case of Pronto Care
chapter Chapter 3|10 pages
An Examination of an Innovative Self-Insured Medical Center: The Case of Rosen Hotels and Resorts
chapter Chapter 4|7 pages
An Innovative Approach to Global Medical and Wellness Tourism: A Case of Florida Medical Tourism
part III|107 pages
Destination Competitiveness Factors and Cases
chapter Chapter 7|13 pages
Medical Tourism Destination Success Factors: The Case of Three Chinese Cities
chapter Chapter 10|7 pages
Medical Tourism/Travel in India: A Cost Comparison of Procedures with the United States
part IV|45 pages
Marketing and Branding
chapter Chapter 11|16 pages
The Things I Learned About Building A Brand in the Medical Tourism Sector
chapter Chapter 12|7 pages
How to Attract More Patients, Increase Profit, and Build An Irresistible Medical Tourism Brand
chapter Chapter 13|19 pages
Dimensions of Medical Tourism and Destination Capacity Analysis: A Toolkit
part V|41 pages
Medical Travel Facilitators
chapter Chapter 14|23 pages
Success Factors and Best Practices for Medical Travel Facilitators: Tips for Benchmarking And Startups
part VI|68 pages
Patient-Centric Approaches: Managing Medical Traveler Expectations
chapter Chapter 16|16 pages
Patients Rate Hotel-Like Hospitals Better than State and National Average in Patient Satisfaction
chapter Chapter 17|19 pages
From Antiseptic to Aesthetic: Experience as a New Narrative In Curative Care
chapter Chapter 18|16 pages
Hospitality Meets Healthcare In Oncology At Cancer Treatment Centers Of America®
chapter Chapter 19|14 pages
Strategic Medical Tourism Design: A Case Of Switzerland, Hospitality Bridging Healthcare (H2H©)
part VII|93 pages
Emerging Trends in Health, Wellness, and Medical Travel