ABSTRACT

Tourism and Hospitality Management in Practice: A Case Study Collection is a collection of real-world business cases with a particular focus on small- and medium-sized enterprises (SMEs) in different countries from around the world. Fifteen compact cases capture a variety of business situations that present decisions, opportunities, or challenges. Organized into four parts, the cases reflect the various impacts of changing external conditions and internal factors in tourism and hospitality SMEs.

Each case tells the story of a particular business situation and context, and the student takes on the role of the decision maker. All cases include a synopsis, discussion questions, a learning activity, references, and further reading. An introductory chapter written specifically for students offers advice on what to expect from learning with a case, as well as hints on how to approach a case analysis. The cases offer multiple opportunities to connect tourism and hospitality knowledge and theory to practice, with a particular emphasis on analytical skill development, problem-solving, and alternative generation.

This case collection is suitable for undergraduate and graduate courses in tourism, hospitality management, and business, as well as for professional development programs.

For instructors who teach with the cases, there are teaching notes, comprising comprehensive teaching plans and resources, learning activities, reflective questions, additional readings, and external resources, all available online.

chapter |8 pages

Introduction

part 1|41 pages

Resilience and Recovery

chapter Case 1|8 pages

Pivoting in the Tourism Sector

COVID-19

chapter Case 2|9 pages

A Case of Resilience and Agility

The Craigdarroch Castle

chapter Case 3|10 pages

A Sudden Inhospitable Situation

The Everglade Hotel

part 2|29 pages

Sustainable Tourism in Context

chapter Case 7|9 pages

Local I'a

A Social Enterprise Makes a Big Impact on a Small Scale

part 3|41 pages

Operations Management

chapter Case 8|8 pages

The Peak Hotel

The Challenge of Succession and Family Firm Continuity

chapter Case 9|8 pages

Marketing Strategy for Business Recovery

Tours of Exploration, a Travel Agency

chapter Case 10|8 pages

Here's a Tip

Paying It Forward May Backfire at Oven and Tap

chapter Case 11|8 pages

Street Food in Ho Chi Minh City

Managing High Demand

part 4|29 pages

Events and the Visitor Experience

chapter Case 13|9 pages

Game, Set, and Match

Increasing the Economic Impact of a Tennis Tournament in Eastbourne, England

chapter Case 14|9 pages

From Visitors to Trusted Messengers

Encouraging Climate Change Action through Post-visit Action Resources

chapter Case 15|9 pages

The Local Wild Food Challenge

Translating a Chef's Passion for Wild Food into a Sustainable Event