ABSTRACT

English-related linguistic creativity and language commodification are a constant topic of interest and analysis for scholars. This volume is intended to initiate a dialogue between these two domains of inquiry that have been abundantly addressed but rarely documented together or in relation to one another.

English as used in mainland China is presented as a case study where it remains rather unclear the extent to which the language is actually used in people’s lives, outside the domain of education. The volume enriches existing empirical studies by exploring the creative and innovative uses of English in people’s lives and its commodification at different language-centred economic spaces within China while also providing an update of our understanding of the sociolinguistic situation of English in China, a country undergoing rapid socio-economic transformation.

English in China is the first attempt to discuss the possible relationship, intersection, and tension between two seemingly inseparable research topics. The book is an important resource for students and scholars in the fields of Applied Linguistics, Bilingualism, Sociolinguistics, Translation, and Contemporary Chinese Studies.

chapter |14 pages

Introduction

part I|36 pages

Theoretical framework

chapter 1|15 pages

Linguistic creativity and language commodification research

An intersectional perspective

chapter 2|19 pages

The politics of English as a commodity in China

From neoliberal globalization to neoliberal nationalism

part II|41 pages

Creative practices with English

chapter 3|14 pages

Stylization in Chinese online communication

English as resource for creative linguistic practices

chapter 4|15 pages

Translational creativity in the linguistic landscape of Shantou

Negotiating the middle ground between globalization and localization in a postcolonial context

part III|74 pages

English as commodity

chapter 6|18 pages

Teaching English on Douyin

Language commodification and translanguaging

chapter 7|16 pages

Individualization of Chinese society and commodification of English

Appropriation of English as a valuable resource by the state and individuals in China

chapter 9|18 pages

Displaying and commodifying English on shop name signs

Perspectives of business practitioners in China

chapter |2 pages

Coda

New perspectives on English in contemporary China