ABSTRACT
Science tourism is an activity in which people travel to learn about science and gain scientific knowledge and in some cases to participate in scientific research. This chapter provides an expanded conceptualization of science tourism that includes the role of researchers and scientific institutions in co-creating experiences of science tourism. The conceptual model can be used as an analytical lens to understand suppliers’ degree of embeddedness in tourism and science, and how the suppliers, through their activities, make it possible for tourists to immerse themselves in science tourism activities. In addition, the model helps tourism practitioners to strategically position themselves in this growing market.
