ABSTRACT
This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future.
Presenting a set of thematic essays and multi-disciplinary case studies, the book demonstrates that motorsport continues to play a significant role in relationships between the automotive industry, nationalism, industrialisation, and capitalism as well as motorsports’ position as a feature of contemporary popular culture. Examining issues such as event management and legacy, environmental sustainability and ‘greenwashing’, diversity and inclusion, the rise of gaming and esports, and the use of sport as political soft power around the world across multiple motorsport disciplines, the book shines fascinating new light on this innovative but sometimes problematic industry.
This is essential reading for all advanced students, researchers, managers, strategists, sponsors, and other stakeholders working at the nexus of motorsport, business, politics, and culture.
TABLE OF CONTENTS
part I|56 pages
The Motorsport Sector
chapter Chapter 5|14 pages
The Business of Motorsports in China
part II|62 pages
The Operating Environment
chapter 68Chapter 6|16 pages
Formula One and Environmental Sustainability
chapter Chapter 7|14 pages
Cultural Traditions and Contemporary Pressures
chapter Chapter 9|16 pages
Events on the Edge
part III|84 pages
Social Responsibility
chapter Chapter 11|12 pages
Gendered Representations in Motorsports and the Case of the F1 Grid Girls
chapter Chapter 13|16 pages
Processes of Greenwashing, Virtue Signalling, and Sportwashing in Contemporary Formula One
chapter Chapter 14|14 pages
Twitter Activism (or Lack of It) during the Saudi Arabian Formula E Motorsport Races in 2018 and 2019
chapter Chapter 15|16 pages
Fighting on Twitter
part IV|59 pages
Digital and Technology
