ABSTRACT
Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals.
The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses.
This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.
TABLE OF CONTENTS
part I|13 pages
Introduction to Sport and Social Issues
part II|137 pages
Diversity, Equity, and Inclusion
chapter 3|11 pages
When Fandom Stains Your Team
chapter 6|11 pages
Protecting the Brees Brand
chapter 7|11 pages
“Kicking Hate Out of Our Game”
chapter 8|11 pages
Issues and Crisis Management in Athlete Activism
chapter 10|12 pages
From Les Esquimaux to the Elks
chapter 11|12 pages
In the Space of Indecision
chapter 12|9 pages
#WeAreAllMonkeys
chapter 13|11 pages
The Milwaukee Bucks
part III|95 pages
Gender Equity, Identity, and Sexual Misconduct
chapter 14|13 pages
Conquering a Boy's Club Using an Issues Management Approach
chapter 16|13 pages
Strategic Resistance through Communication Capital
chapter 17|11 pages
Alysia, Allyson, and Nike's “Band of Brothers”
chapter 21|10 pages
Trans Inclusion in Sports
part IV|63 pages
Mental Health and COVID-19 Pandemic