ABSTRACT
This book analyses the creation and dissemination of discourse in China while examining how its media and the people interact and communicate with the rest of the world. It explores the interplay between language, meanings, social practices, culture and politics in the processes of discourse generation.
The book critically studies intercultural communication and Chinese discourse models at the national, institutional and individual levels and the different modes of interaction between China and the world. With the help of several case studies the book analyses reports from the People’s Daily, interpersonal meaning in promotional videos and advertisements in China, rhetoric in the editorials of China Daily and the representation by international media like The Associated Press and The New York Times to explore differences between Chinese and the Western media reporting the same event. It also looks at the complex models through which the Chinese people—both as individuals and as a collective—communicate with and gain an understanding of the rest of the world.
Rich in empirical case studies, this book will be an essential read for scholars and researchers of Chinese Studies, communication studies, media and cultural studies, international relations and political communication.
TABLE OF CONTENTS
part I|105 pages
Representation by Chinese mainstream media
chapter 1|18 pages
Discourse interactional model of People's Daily
chapter 2|18 pages
Identity construction and negotiation in Chinese political discourse
chapter 4|16 pages
A social-semiotic approach to corporate identity construction
chapter 5|18 pages
Discourse construction of social power
part II|61 pages
Representation by international media
chapter 7|23 pages
News Discourse Study Based on Frame Theory
chapter 8|22 pages
Discursive construction of Wanda's image in the European media
part III|61 pages
Interaction between Chinese and international media