ABSTRACT
The first book dedicated specifically to research methods in the political economy of media and communication, it provides a methodological toolkit to investigate the functioning of media, technology, and cultural industries in their historical, institutional, structural, and systemic contexts.
Featuring contributions from across the globe and a variety of methodological perspectives, this volume presents the state of the art in political economy of media and communication methods, articulating those methods with adjacent approaches, to study concentration of ownership and power, pluralism and diversity, regulation and public policies, governance, genderization, and sustainability. This collection charts the methodological innovations critical political economists are adopting to analyse a rapidly transforming digital media landscape, exploring ideology, narratives, socio-analysis and praxis in communication with ethnographic and participatory approaches, as well as designs for quantitative and qualitative methods of textual, discourse and content analysis, network analyses, which consider power relations affecting communication, including intersectional oppressions and the new developments taking place in artificial intelligence.
An essential text for advanced undergraduates, postgraduate students, and researchers in the areas of media, cultural and communication studies, particularly those studying topics such as the political economy of media and/or communication, media and communication theory, and research methods.
TABLE OF CONTENTS
part I|74 pages
Epistemology of the political economy of media and communication
chapter 1|21 pages
Rethinking “method” in the political economy of media and communication
chapter 3|18 pages
Internet policy research
chapter 4|13 pages
Who knows?
part II|118 pages
Institutional and structural analysis
chapter 5|15 pages
With history at its core
chapter 7|17 pages
Audiovisual diversity and subscription video-on-demand services
part III|122 pages
Analysis of ideology, socio-analysis, and praxis
chapter 11|18 pages
Quantitative and qualitative content analysis in political economy research
chapter 12|21 pages
Elite news content (still) matters now more than ever before
chapter 15|18 pages
Participatory action research in political economy
part IV|43 pages
Artificial intelligence and emerging challenges