ABSTRACT
This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing for Well-being and Society draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro and micro, producer and consumer, environmental, stakeholder, supply chain, and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions, theoretical approaches, and research communities including aspects of corporate social responsibility, marketing ethics, critical marketing, consumer culture theory, and macromarketing.
The book takes a predominantly organisational or enterprise-level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes; therefore, a broader perspective on the impacts of marketing decisions and actions on other stakeholders, such as consumers, employees, the environment, and society, is also taken as a basis for analysis and discussion. The book provides an authoritative overview for the academic market, including university libraries, research teams, PhD students, and independent researchers.
The topics and contents of responsible marketing are relevant to several disciplinary fields of study including, marketing, advertising, retailing and other business subjects, consumer studies, sustainability, ethics, public policy, media studies, psychology, economics, and other social sciences.
TABLE OF CONTENTS
part Section 1|78 pages
Encouraging and Challenging Responsible Consumption
chapter 3|20 pages
Experience of self-control conflict
chapter 4|16 pages
Is it irresponsible to responsibly market alcohol?
chapter 5|17 pages
Responsible marketing and consumption start with changing mindsets
part Section 2|72 pages
Promoting Marketing Care, Access and Diversity
part Section 3|76 pages
Marketing Responsibility and Technology
chapter 11|21 pages
Imagining responsible marketing in the digital economy
chapter 12|17 pages
When responsibility fails
part Section 4|86 pages
Marketing Ethics and Sustainability
chapter 14|9 pages
On justification
chapter 15|23 pages
Ready meals' and dinner meal deals' contribution to overconsumption
part Section 5|68 pages
Critical Perspectives on Marketing and Society
chapter 20|18 pages
Regimes of visibility
part Section 6|28 pages
Concluding Chapter