ABSTRACT
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies.
In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication.
This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.
TABLE OF CONTENTS
part I|12 pages
Introduction
part II|52 pages
Observations and responses from communication professionals around the world
chapter 2|17 pages
A question of trust
part III|278 pages
Global perspectives on COVID-19 communication
part |20 pages
Asia
chapter 5|18 pages
Assessing COVID-19 communication in China
part |61 pages
Europe – South
chapter 6|23 pages
“I am impressed by how quickly they changed”
chapter 7|20 pages
Risk communication and disinformation in Portugal
chapter 8|16 pages
COVID-19 information seeking in Spain
part |50 pages
Europe – North
chapter 9|14 pages
The good, the bad and the ugly
chapter |19 pages
Public trust in governments' communicating with intermediaries
part |41 pages
America – South
chapter 12|19 pages
Strategic communication and left-wing populist governments
chapter 13|20 pages
Brazil and the COVID-19 pandemic
part |20 pages
America – North
chapter 14|18 pages
Factors influencing Americans' preventive behaviours during the COVID-19 pandemic
part |59 pages
Europe – East and South East
chapter 17|17 pages
COVID-19 communication in Turkey
part |22 pages
Africa
chapter 18|20 pages
An African perspective of COVID-19 communication
part IV|8 pages
Conclusion