ABSTRACT
Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry.
The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution.
Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.
TABLE OF CONTENTS
chapter 1|16 pages
Introduction
part I|106 pages
History and evolution of communication and journalism studies in Nigeria
chapter 3|12 pages
Historical and contemporary exploration of the Nigerian media landscape
chapter 4|11 pages
Appraising the development of the Nigerian press
chapter 7|14 pages
Nollywood and the history of film-making in Nigeria
chapter 9|13 pages
Evolution of organisational communication in Nigeria
part II|72 pages
Technologies, digitization and transformation in the Nigerian communication industry
chapter 14|11 pages
Evolution of digital media
part III|70 pages
Theorising the future of communication studies