ABSTRACT

Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.

The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking.

This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work.

Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, to support learning and teaching.

part Section I|23 pages

Introduction

chapter Chapter 1|21 pages

Creativity…?

part Section II|82 pages

Creativity at the individual level

chapter Chapter 2|38 pages

Exploring problems

chapter Chapter 3|18 pages

Being open

chapter Chapter 4|13 pages

Building up willpower

chapter Chapter 5|11 pages

Self-awareness

part Section III|76 pages

Group level

chapter Chapter 6|22 pages

Building and sharing creative visions

chapter Chapter 7|14 pages

Practising psychological safety

chapter Chapter 8|16 pages

Supporting ideas

chapter Chapter 9|20 pages

Pushing the frontiers

part Section IV|29 pages

Creating the context for creativity

chapter Chapter 10|11 pages

Creating the context

chapter Chapter 11|16 pages

High-involvement innovation

part Section V|48 pages

Methodologies and frameworks

chapter Chapter 12|12 pages

Design thinking

chapter Chapter 13|10 pages

User innovation

chapter Chapter 14|8 pages

Creativity under extreme constraints

chapter Chapter 15|6 pages

Agile innovation

chapter Chapter 16|10 pages

The future of creativity