ABSTRACT

This updated eighth edition provides a thorough and engaging history of communication and media through a collection of essential, field-defining essays.

The collection reveals how media has been influential in both maintaining social order and enabling social change. Contributions from a wide range of voices offer instructors the opportunity to customize their courses while challenging students to build upon their own knowledge and skill sets. From stone age symbols and early writing to the internet and social media, readers are introduced to an expansive, intellectually enlivening study of the relationship between human history and communication media. New case studies explore the Black Press, the impact of photography on journalism, gender and civil rights discourses in the media, and the effects of algorithmic data on modern social media platforms.

This book can be used as a core text or supplemental reader for courses in communication history, communication theory, and introductory courses in communication and media studies.

part One|38 pages

The Media of Early Civilization

chapter Chapter 1|10 pages

The Earliest Precursor of Writing

chapter Chapter 2|9 pages

Media in Ancient Empires

chapter Chapter 4|9 pages

The Origins of Writing

part Two|22 pages

The Tradition of Western Literacy

chapter Chapter 5|7 pages

The Greek Legacy

chapter Chapter 6|7 pages

Writing and the Alphabet Effect

chapter Chapter 7|6 pages

Writing Restructures Consciousness

part Three|34 pages

The Print Revolution

chapter Chapter 9|5 pages

The Invention of Printing

chapter Chapter 10|11 pages

Early Modern Literacies

chapter Chapter 11|7 pages

Sensationalism and News

part Four|42 pages

Electricity Creates the Wired World

chapter Chapter 12|7 pages

Time, Space, and the Telegraph

chapter Chapter 14|8 pages

The Telephone Takes Command

chapter Chapter 15|8 pages

Dream Worlds of Consumption

chapter Chapter 16|5 pages

Wireless World

part Five|38 pages

Image and Sound

chapter Chapter 17|3 pages

Visual Reportage I *

chapter Chapter 18|4 pages

Visual Reportage II

chapter Chapter 19|6 pages

Inscribing Sound

chapter Chapter 20|5 pages

The Making of the Phonograph

chapter Chapter 21|9 pages

Early Motion Pictures

chapter Chapter 22|8 pages

“Talkies” and Stardom

part Six|56 pages

Broadcasting

chapter Chapter 23|8 pages

Early Radio

chapter Chapter 25|6 pages

Race on Radio

chapter Chapter 26|12 pages

Television Begins

chapter Chapter 27|9 pages

Making Room for TV

chapter Chapter 28|10 pages

From Turmoil to Tranquility

part Seven|38 pages

New Media and Old in the Digital Age

chapter Chapter 29|4 pages

How Media Became New

chapter Chapter 30|6 pages

Popularizing the Internet

chapter Chapter 31|5 pages

The World Wide Web

chapter Chapter 32|5 pages

A Cultural History of Web 2.0

chapter Chapter 33|6 pages

Social Media Retweets History

chapter Chapter 34|8 pages

How Algorithms Rule Online