ABSTRACT

***Shortlisted for the Architectural Book Awards 2024***

We live in a world driven by images, but with so much visual noise, is anyone really looking? How does an architect ensure their portfolio is within view of the right audience? Photographs are still as vital to architectural practice as they ever were. However, creation and circulation, once in the hands of skilled professionals, is now perceived as being ‘free’ and within easy reach of all. But where is the clarity? What is the message? By setting out the case for curated image making, considered photography may again be placed at the centre of architectural marketing strategies.

Photography for Architects guides the reader through various topics: from establishing a visual brand and sharing images online, to producing content in-house and commissioning professionals. It explores the still and moving image, creating books and exhibitions for legacy value, compiling award entries, and engaging with trade press. Little understood aspects regarding legal rights and obligations, ethics, copyright, and licensing images for use are discussed in clear language. Multiple photographic examples and conversations with international practitioners highlight the various themes throughout.

Written by a working architectural photographer whose life has been spent in commercial practice, this easy-to-read, richly illustrated guide is essential reading for architects and designers alike who are working with images and image makers.

part 1

What & why?

chapter Chapter 1|23 pages

Contexts and Frameworks

2Foundations of the architectural image in print and press

chapter Chapter 2|30 pages

Representation of Your Work

Constructing your practice brand

part 2|182 pages

Photography

chapter Chapter 3|18 pages

Calling the Shots 1.1

The case for and against using phones

chapter Chapter 4|22 pages

Calling the Shots 1.2

Which camera system is best for you?

chapter Chapter 5|24 pages

Calling the Shots 1.3

Camera controls and considerations

chapter Chapter 6|32 pages

Working With a Professional

In-house or out-house?

chapter Chapter 7|28 pages

Moving the Story

Video and Viewpoint

chapter Chapter 8|28 pages

When is Now?

The right time to shoot your project

chapter Chapter 9|28 pages

Briefing Your Image Makers

What should they be doing on your behalf?

part 3|96 pages

Where seen and where next?

chapter Chapter 10|22 pages

Getting Your Story Out

Working with journalists

chapter Chapter 11|24 pages

Social Media

Disseminating your brand online

chapter Chapter 12|20 pages

Awards

Everyone's a winner

chapter Chapter 13|28 pages

Legacy Value

Books, shows, and printed folios

part 4|89 pages

Legal and ethical

chapter Chapter 14|20 pages

Whose Right and Who's

Understanding and controlling copyright

chapter Chapter 15|19 pages

The Law and You

Legal rights and obligations

chapter Chapter 16|24 pages

Ethics

Visual thinking and accountability

chapter Chapter 17|24 pages

Forever in View

The global image market

part |11 pages

Afterworld

chapter Chapter 18|10 pages

Tomorrow is Today

Future technologies