ABSTRACT

With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. This third revised and expanded edition is a major update of the text of the second edition, adding new chapters on youth culture and consumption, retail psychology, gender and consumption, the globalization of food, and digital consumption and platform capitalism.

Theoretical perspectives are introduced such as theories of practice, critical theory, semiotics, and psychoanalysis. Examples from film, literature, and television are used to illustrate concepts and trends in consumption, and a wide range of engaging and up-to-date case studies of consumption are employed throughout. Historical context is provided to help the reader understand how we became consumers in the first place. Written by an experienced teacher, the book offers an accessible and thought-provoking introduction to the concept of consumption for students in sociology, cultural studies, human geography, history, anthropology, and social psychology.

chapter |17 pages

Introduction

We are all consumers

part I|83 pages

The Times of Consumption

chapter 1|24 pages

How we became consumers

Historical theories of consumption

chapter 2|23 pages

You are what you buy

Consumption, class, and identity

chapter 3|34 pages

Cathedrals, palaces, and paradises

The sites of consumption

part II|137 pages

How We Consume Now

chapter 4|30 pages

The counterculture becomes consumer culture

The commodification of youth and rebellion

chapter 5|29 pages

‘Just do it'

Advertising and the power of the brand

chapter 6|21 pages

How they make you buy

Retail psychology and the role of the senses

chapter 8|24 pages

Nature, Inc.

The great outdoors, the global within

part III|107 pages

The Spaces of Consumption

chapter 9|19 pages

The world on your plate

Food in the age of globalized agri-food networks

chapter 10|29 pages

Globalization and McDisneyfication

Producing the global consumer

chapter 11|30 pages

Digital consumption

Online retail, the social industry, and the new digital worker

chapter 12|27 pages

Enough! The ethics of consumption