ABSTRACT
The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.
The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques.
The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.
TABLE OF CONTENTS
part I|16 pages
Conceptual Discussions
chapter 1|14 pages
Digital Innovation in Tourism Events
part II|94 pages
Cases from Asia
chapter 2|12 pages
Events at Nature-based Destinations of Bangladesh
chapter 4|11 pages
Goddess in Digital Space
chapter 6|13 pages
Impact of Online and Social Media Platforms in Organizing the Events
chapter 7|11 pages
Technology Application in Tourism Events
part III|15 pages
Technology Application in Tourism Events
part IV|36 pages
Cases from Europe
chapter 11|11 pages
Technological Innovations in Event Sport Tourism
chapter 12|4 pages
Technology and Events
chapter 14|8 pages
Reimagining Tourism Events
part V|15 pages
Cases from North America
chapter 15|13 pages
Surviving the COVID-19 Pandemic
part VI|25 pages
Cases from South America
chapter 16|11 pages
Technology in Tourist Events
chapter 17|12 pages
The Sacred in Cyberspace
part VII|17 pages
Future Research Directions