ABSTRACT

Bringing together professional standards, practices, and jargon from across the industry, Scripting Media provides a complete overview of writing for divergent forms of media.

While some forms of media writing have been honed and standardized over generations, others demand new ways of thinking and collaborating. Covering traditional forms of scriptwriting, such as news, advertising, and film scripting, as well as newer and more emerging areas of social media and virtual reality, this book is designed to prepare readers for the varying formats, styles, and techniques specific to each medium. Each chapter contains a list of key terms, an historical overview of the area, and technical specifications for students to be aware of. Exercises, essay prompts, and online links help reinforce students’ knowledge and provide avenues for private study.

Written in an accessible and engaging style by two renowned media practitioners, authors, and teachers, Scripting Media is essential reading for students approaching media writing for the first time.

chapter |2 pages

Introduction

chapter 1|12 pages

Language Foundations

chapter 2|12 pages

Theatrical Plays

chapter 3|9 pages

Newspaper and Magazine

chapter 4|10 pages

Graphic Novels

chapter 5|10 pages

Advertising

chapter 6|12 pages

Public Relations

chapter 8|11 pages

Documentary

chapter 9|12 pages

Television News

chapter 10|12 pages

Radio

chapter 11|10 pages

Interview Shows

chapter 12|13 pages

Reality and Live Television

chapter 13|14 pages

Episodic and Serialized Television

chapter 14|15 pages

Feature Film

chapter 15|11 pages

Social Media and Podcasts

chapter 16|10 pages

Virtual Reality