ABSTRACT

This book analyses some of the many upheavals brought about by the COVID-19 pandemic through the lens of the COVID-19–communication–culture interface, with a particular focus on the new global, virtual workplace. It brings together a pluridisciplinary and multinational team of researchers from the fields of sociology and organisational studies, discourse analysis, linguistics, communication and cultural studies, and includes testimonials from actors within the professional sector such as international managers, consultants and foreign trade advisors.

The collection examines a wide range of phenomena including communication on the pandemic by public authorities, the pandemic as a discursive construct, the digital turn and its impact on communication, the role of social media, as well as national diplomacy and questions of surveillance, (bio)power and trust. Issues pertaining specifically to the workplace focus on the impact of remote work, including the challenge of building cohesive work relations and managing cultural difference, distance recruitment, the new forms of professional online communication, the future of the remote work model and questions of identity that are underpinned by the culture of professions. It aims to theoretically inform some of the enormous changes which have been brought about by the COVID-19 pandemic at multiple levels of our professional and social lives. It concludes with a virtual round-table discussion on the question of cultural difference with respect to both the pandemic itself and work practice.

COVID-19, Communication and Culture: Beyond the Global Workplace will be of great interest to academics and professionals interested in the communication and discourse and the cultural impact of COVID-19.

part |17 pages

Introduction

chapter 1|15 pages

Introduction

COVID-19, communication, culture and the workplace: multiple spaces, multiple interfaces

part I|94 pages

Communicating about COVID-19

chapter 2|16 pages

Responding to the pandemic

A discourse analysis approach

chapter 4|24 pages

Understanding China's “intermestic” online vaccination-themed narrative strategy

Towards a “global community of health for all”?

chapter 5|19 pages

Formulating a discourse of solidarity amid COVID-19

A positive discourse analysis of remarks given by spokespersons from China's foreign ministry

part II|58 pages

Communication during COVID-19

chapter 7|20 pages

Why face-to-face communication matters

A comparison of face-to-face and computer-mediated communication

chapter 8|20 pages

COVID-19 and the rise of digitalised spoken communication

The example of webinars

part III|64 pages

COVID-19 and representations of the workplace

chapter 11|12 pages

Remote work and the contemporary workplace

The example of student internships in the context of France

chapter 12|14 pages

COVID-19 and the culture of professions

Issues and tensions in the group of health professionals

chapter 13|18 pages

From privilege to duty

Changing media representations of remote work in France, the United States and Estonia

chapter 14|11 pages

International managers and expatriates in the face of the pandemic

Impact and cultural issues

chapter 15|7 pages

Working internationally during COVID-19

Professional testimonials

part |14 pages

Postface

chapter 16|12 pages

Concluding virtual round-table discussion

COVID-19, communication, culture and work practice