ABSTRACT

The Routledge Handbook of Language and Mind Engineering is a comprehensive work that delves into the complex interplay between language, culture, politics, and media in shaping the human mind.

The book is divided into five main sections, each exploring different aspects of mind engineering: I. Political Mind Engineering; II. Commercial Mind Engineering; III. Media, Culture, and Mind Engineering; IV. Linguistic and Semiotic Analysis of Mind Engineering; V. Mind Engineering in Educational Settings.

The book provides a multi-dimensional perspective on how language, media, culture, and politics intersect to shape individuals' thoughts and beliefs. It highlights the diverse methods and contexts in which mind engineering occurs, making it a valuable resource for scholars, researchers, and policymakers interested in understanding the complexities of contemporary discourse and manipulation of human thought.

The contents of this cutting-edge handbook will engage all undergraduate, postgraduate, PhD students and scholars, and researchers at all levels, in fields such as languages, linguistics, politics, communication studies, media studies, and psychology.

Chapter 15 of this book is freely available as a downloadable Open Access PDF at https://www.taylorfrancis.com under a Creative Commons Attribution (CC-BY) International license.

Chapter 17 of this book is freely available as a downloadable Open Access PDF at https://www.taylorfrancis.com under a Creative Commons Attribution‑Non Commercial‑No Derivatives (CC‑BY‑NC‑ND) 4.0 license.

Chapter 18 of this book is freely available as a downloadable Open Access PDF at https://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

chapter |7 pages

Introduction

part I|80 pages

Political Mind Engineering

chapter 1|14 pages

Nostalgia as False Commemoration

How US Conservatives and White Supremacists Mind Engineer through Dog Whistle Politics

chapter 2|14 pages

“Trump”-ing to the Capitol

Brainwashing through Social Media

chapter 5|15 pages

Political Legitimization of Hybrid Regimes

Chinese State Discourses on the Democratization of Post-Handover Hong Kong

part II|78 pages

Commercial Mind Engineering

chapter 6|14 pages

The Benefit of the Doubt

How Big Oil Makes Us Think

chapter 7|16 pages

Chain-Effect Mind Engineering

The Multilayered Manipulation of Advertising

chapter 8|16 pages

On the Commodification of Sexual Wellness

Race, Gender, and the Engineering of Consent

chapter 10|14 pages

Humor as a Mind-Engineering Tool in the Digital Age

The Case of Stand-Up Comedy

part III|76 pages

Media, Culture, and Mind Engineering

chapter 12|14 pages

Red Tourism

Spirituality, Modernity, and Patriotism in China's Tibet 1

chapter 13|15 pages

The Truth Lies In-between

Mind Engineering in the 2020–2021 Indian Farmers' Protest

part IV|124 pages

Linguistic and Semiotic Analysis of Mind Engineering

chapter 16|14 pages

Newspeak and Cyberspeak

The Haunting Ghosts of the Russian Past

chapter 18|19 pages

Framing and Metaphor in Media Discourse

Multi-Layered Metaphorical Framings of the COVID-19 Pandemic in Newspaper Articles

chapter 19|17 pages

Uncovering the Linguistic Agenda of ‘Hindi’stan

The Political Implications of Language Imposition in India

chapter 20|19 pages

Language Corruption in Chinese

A Cognitive Linguistic Perspective

chapter 21|23 pages

Visual Language and Mind Engineering

The Case of Multicultural Emojis

part V|79 pages

Mind Engineering in Educational Setting

chapter 23|17 pages

Engineering the Mind of a Child

The Potency of Japanese Language Lessons in Colonized Korea

chapter 24|18 pages

Creating ‘Ignorance of Ignorance’ through School Education

A Sociology of Knowledge Approach to Victimhood Nationalism and Educational Ignorance in Japan *